| Studies reveal how popular corporate gifts are among | | | | buyer was to get a discount of 25% on a product of |
| various strata of people. 1.55% of people have | | | | $50, then he will not hold the product that he has |
| revealed that they keep their promotional products for | | | | bought in high regard. Instead, if he buys a product for |
| more than 1 year. Around 2.76% of people | | | | $50 and gets a gift worth 25$, he will definitely value |
| remembered the name etched on the promotional | | | | that product he has bought. Common fallacy that |
| product they had received a year back. And a greater | | | | buyers have is that if they buy a product with some |
| percentage of them revealed that they kept their | | | | discount on it, they are not of standard quality. Hence, if |
| products as they were useful to them. This shows | | | | they buy the product for the same price as the |
| how people remember the promotional gifts given to | | | | market price and get a complimentary gift, the sales of |
| them. This shows how people will start relating to the | | | | such product will definitely be better. Here is a catch! |
| product and remember the company name. So, the | | | | Packaged items make customers feel that they're |
| next time they see any product with the same | | | | getting a good deal for purchasing in bulk, it maximizes |
| company name, it instantly strikes them and they will | | | | your average transaction value and promotes you to |
| show loyalty towards the new product of the same | | | | move slow selling items. Attaching a free gift along |
| company and thus promotes sales for the chain of | | | | with a high priced popular product will increase the |
| products that belong to the same company. | | | | sales on the product manifold. There are various ways |
| A good sales strategy would be to sell a product by | | | | of promoting a product, out of which free promotional |
| adding a complimentary gift item along with it. If a | | | | gifts is one among them. |