| Marketing budgets are being cut as a result of | | | | the actual building. There are as many as twelve |
| reduced sales as the global financial crises digs in. With | | | | different scales on some Scale Rules. |
| less funds being available promotional products are | | | | There are a number of different types of Scale Rules |
| gaining in popularity as a low cost method of getting | | | | which all satisfy the same basic needs. The most |
| the company name, brand and product details in front | | | | popular is the Oval Scale Rule which comes in two |
| of existing customers and prospects. | | | | lengths 150mm (6"0) and 300mm (12"0) in various scale |
| For construction and engineering professionals such as | | | | combinations to suit the needs of the industry or |
| Architects, Engineers, Designers and Builders, one of | | | | profession. Triangular Scale Rules are liked by many |
| the most practical gifts they appreciate is professional | | | | users as they have more of a three dimensional form |
| quality Scale Rules for measuring plans and drawings. | | | | which is easy to handle and quicker to find the required |
| Although most drawing are generated by computer | | | | scale, they are also seen as more prestigious as a |
| aided design (CAD), once they are printed there is | | | | promotional gift. Rotarules are the other category, they |
| usually a need to measure parts of the drawing | | | | are made of light weight alloy and have a revolving |
| therefore a Scale Rule is needed by the people who | | | | scale selector so that the base of the rule can remain |
| are likely to be reading the drawing to make a product | | | | in the same position all of time. |
| or construct a building. | | | | To use a Scale Rule as a promotional gift, companies |
| So what is a Scale Rule, often called a Scale Ruler, | | | | supplying products and services to an industry or |
| and how is it used. The best example is probably in | | | | profession can have their company name, logo, |
| designing and building a house. As the house is much | | | | website and product names printed on face of the |
| bigger than the size of the drawing on which it is | | | | Rule in their corporate colours and style. As the Scale |
| designed, the drawing is made to a scale so that it fits | | | | Rule is used daily by a wide range of people who |
| on the paper. A typical scale might be 1:50 so that for | | | | have a need to measure drawings, the company |
| every 1 unit on the drawing is equivalent to 50 units on | | | | details are prominently displayed. |