| Marketing budgets are being cut as a result of | | | | the actual building. |
| reduced sales as the global financial crises digs in. With | | | | There are as many as twelve different scales on |
| less funds being available promotional products are | | | | some Scale Rules. There are a number of different |
| gaining in popularity as a low cost method of getting | | | | types of Scale Rules which all satisfy the same basic |
| the company name, brand and product details in front | | | | needs. The most popular is the Oval Scale Rule which |
| of existing customers and prospects. | | | | comes in two lengths 150mm (6"0) and 300mm (12"0) |
| For construction and engineering professionals such as | | | | in various scale combinations to suit the needs of the |
| Architects, Engineers, Designers and Builders, one of | | | | industry or profession. Triangular Scale Rules are liked |
| the most practical gifts they appreciate is professional | | | | by many users as they have more of a three |
| quality Scale Rules for measuring plans and drawings. | | | | dimensional form which is easy to handle and quicker |
| Although most drawing are generated by computer | | | | to find the required scale, they are also seen as more |
| aided design (CAD), once they are printed there is | | | | prestigious as a promotional gift. Rotarules are the |
| usually a need to measure parts of the drawing | | | | other category, they are made of light weight alloy and |
| therefore a Scale Rule is needed by the people who | | | | have a revolving scale selector so that the base of |
| are likely to be reading the drawing to make a product | | | | the rule can remain in the same position all of time. |
| or construct a building. | | | | To use a Scale Rule as a promotional gift, companies |
| So what is a Scale Rule, often called a Scale Ruler, | | | | supplying products and services to an industry or |
| and how is it used. The best example is probably in | | | | profession can have their company name, logo, |
| designing and building a house. As the house is much | | | | website and product names printed on face of the |
| bigger than the size of the drawing on which it is | | | | Rule in their corporate colours and style. As Scale |
| designed, the drawing is made to a scale so that it fits | | | | Rules are used daily by a wide range of people who |
| on the paper. A typical scale might be 1:50 so that for | | | | have a need to measure drawings, the company |
| every 1 unit on the drawing is equivalent to 50 units on | | | | details are prominently displayed. |