| Potential Opportunities Catalyzing the Alluring Markets | | | | Dollar for dollar ASD/AMD Trade Shows are the most |
| In recent years, a great number of overseas orders of | | | | cost-effective and convenient way to get buyers and |
| craftwork and gifts have been transferred to China, | | | | sellers together in a sales and profits-oriented |
| mainly from the European and USA general | | | | marketplace. |
| merchandise industry, multinational chain supermarkets, | | | | Challenges Facing the China Gift Industry and |
| and professional distributors, etc. Meanwhile, Beijing | | | | What’s On Trend |
| 2008 Olympic Games and the World Expo Shanghai | | | | China gift industry desires for professional and creative |
| 2010 will also bring great business opportunities to the | | | | designers. Competition enhances design capability in a |
| craftwork and gifts industry. | | | | positive way. Brilliant designer teams stay abreast of |
| Popular Gift Ideas (Buying Trends) | | | | trends and always scout for new ideas or options |
| Gifts for Family Decoration | | | | when going to some relevant events or shows. Gift |
| Craftwork is an important composition of family interior | | | | magazines and Internet sites are used as references |
| soft-environment design, reflecting peoples’ | | | | as well. |
| temperament and interests. Practicality and nice design | | | | Brand Name Promotion |
| are two important factors people considered when | | | | Companies that do not have any awareness in |
| choosing home gifts. | | | | promoting their brands cannot survive. Companies are |
| Promotion Gifts - Complement Traditional Marketing | | | | now getting to that awareness. Brand stands for |
| Methods | | | | everything - low price, convenience of purchase, |
| The value of promotional gifts in today's competitive | | | | emotional attachment, and for performance and quality. |
| marketplace can’t be underestimated. Many | | | | As far as allocation of funds (for brand promotion) is |
| businesses nowadays turn to promotional gifts to help | | | | concerned, it should be carried out on a sustainable |
| them enhance their brand awareness, improve | | | | basis. It has to be part of the overall budgetary |
| customer loyalty and increase sales. | | | | allocation of the company. |
| Holiday Gift: Nurture Your Relationship | | | | Creating Value, Adding Value and Maintaining Value |
| Holiday occasions or a special day for an individual | | | | Whether it is Culture Value added or Technology |
| bring us together, creating a chance for our | | | | Value added, they would undoubtedly make your gifts |
| relationships to grow. Gift giving in this case is | | | | more competitive. Many traditional Chinese gifts maker |
| indispensable to enhance the feelings or atmosphere. | | | | should strive for new technology to bring novelty to |
| Personalized and engraved unique gifts especially | | | | their products and maintain freshness. Meanwhile, we |
| make distinguished and memorable presents. | | | | can’t ignore the culture value of the gifts or even |
| Fashion Jewelry Gifts - a Timeless Favorite | | | | an enterprise. For instance, Swarovski Crystal are |
| Since ancient times, jewelry has been one of the most | | | | paying much attention and funds in its culture value |
| popular gifts to give and to receive, and it still ranks | | | | promotion (crystal history, magic function etc.), it’s |
| among the top gifts as a universal, particularly pearls | | | | the culture connotation that contributes much to its |
| and birthstones. A gift of jewelry delights the recipient | | | | overall success, attracting people to buy it and enjoy it. |
| and evokes a genuine smile. Birthstones, among | | | | Know the Psychologic Profile of The Target Market |
| various choices, are very popular with Its | | | | How can gifts marketers and retailers better |
| Culture-added Value. Almost everyone appreciates a | | | | understand the hearts and minds of their consumers |
| birthstone, and it shows that you actually put some | | | | and use that insight to capture a greater share of the |
| thought into the gift. Many people believe that wearing | | | | consumers' gifting budget? These are questions every |
| their birthstone protects them and brings them good | | | | gift enterprise should investigate into seriously. For the |
| luck. | | | | foreign gift trade business in china, it would be |
| Yiwu City: a Terrific Destination for Your | | | | favorable for the profits and markets to grow, for |
| Gift-purchasing Plan in China | | | | example, if the manufacturers could produce gifts that |
| China Yiwu is the largest mart for petty commodities. | | | | taking in more western flavor, religious imply, |
| Currently, Yiwu has the largest wholesaling market | | | | personalized demand, or of high quality level. |
| around the world. The business area of the market | | | | Environmental Friendly - Go Green |
| covers 1,500,000 square meters, gathering 320,000 | | | | The environment is increasingly on consumers' radar |
| kinds of commodities from all over the country with a | | | | screens, according to many surveys. "Eco-friendly" |
| daily customer flow of more than 200,000 | | | | products are more popular in holiday season than in |
| person-times, and the daily output of commodities up | | | | the past. Wrapping stuff like plastic bags are not so |
| to nearly ten thousand tons. Up to now, more than 300 | | | | welcome. This shopping intention was consistent |
| overseas trading offices and 10,000 foreign purchasers | | | | across gender, age and income groups based on |
| have resided in Yiwu. | | | | many survey statistics. |
| Notable Domestic and International Gift Fairs | | | | E-business Web Choice – Finding Authentic |
| International Gifts & Home Decor Trade Fair | | | | Suppliers in China |
| The largest fair of its kind in East China, was held in | | | | If you happen to be a buyer, looking for appropriate |
| Shanghai every year, which can both serve the | | | | China Supplier partners. Would you like to get |
| industry and add luster to life, creating a real buzz in | | | | comprehensive information, such as company business |
| Shanghai Mart. | | | | registration condition, actual production, trade, R & D |
| Shenzhen International Toys & Gifts Fair | | | | abilities and quality management system, of potential |
| This event is an ideal platform for sourcing from China. | | | | partners quickly? Do you hope that this information is |
| Many of these exhibitors are already leading suppliers | | | | from an impartial authoritative organization like SGS? If |
| in the China market, and they have expressed keen | | | | you are looking for such suppliers and need such |
| interest in developing business overseas. | | | | important business information, please choose from the |
| Sands Expo Center -- The ASD/AMD Las Vegas Gift | | | | china manufacturer directory. |
| Expo | | | | |