| Some research carried out in 2008 on Mother’s | | | | seems to be a general opinion that although many |
| Day and Father’s Day celebrations tended to | | | | women work, domestic chores are still very much |
| suggest that mothers rather than fathers received | | | | down to them. |
| more attention on their respective days. It also | | | | Conversely, there are an increasing number of |
| indicated that families generally were more inclined to | | | | websites that focus on advertising gifts for men which |
| eat out on these days, suggesting perhaps that | | | | may suggest that perhaps women see gift giving as a |
| Mother’s Day rather than Father’s Day was still | | | | more reciprocal exercise these days where the |
| regarded as a day of rest and relaxation for the | | | | ‘new man’ is willing and able to help around the |
| mother primarily. Mothers also tended to receive more | | | | house. Also, these sites are quite inventive in what |
| gifts on their day than fathers which could also indicate | | | | they offer. Gone is the quick fix of the pipe and |
| a need to spoil them and redress the balance | | | | slippers, and in comes the gourmet food, everything for |
| somewhat. | | | | alfresco dining, luxury end of the market grooming |
| As far as gift buying and giving is concerned, with both | | | | products, wine accessories, watches, jewellery and |
| men and women going out to work, it would seem odd | | | | cufflinks, travel and sporting equipment, in fact |
| that Mother’s Day should still be celebrated more | | | | everything for the successful, modern and perhaps |
| than Father’s Day as one would suppose that the | | | | more helpful male. |
| roles should now be more equal. However, there still | | | | |