| How many times on a daily basis are you asked to tell | | | | leaves a memorable impression!5. Sing a few seconds |
| someone about your business? Have you ever | | | | of a song. If you have a good voice, Christmas is a |
| stammered, scrambling for the right words to describe | | | | perfect month |
| what you and your company are about? Do you feel | | | | to sing part of your 30 seconds. Close with a few |
| that your business is so complex that you ramble on | | | | seconds of your name and company. This was done |
| and on forever?Preparing carefully ahead of time for | | | | at a luncheon with great results.Almost every |
| such situations can be one of the most important | | | | company has multi-faceted, detailed and complex |
| things that you do. It is called your 30 second | | | | information. By bullet pointing key information, you can |
| commercial or elevator presentation. It is basically just | | | | create interest in your business. Later a more in depth |
| that. In 30 seconds you should be able to tell precisely | | | | presentation can be given. Before and after the |
| the most important details about your company.If you | | | | luncheon is when true networking is done. Business |
| advertise, you already understand the need to shorten | | | | transactions are commonly closed after the luncheon |
| information into bullet points. The same concept applies | | | | or appointments are made for later discussion.When |
| here.For those of you who attend weekly social | | | | you are giving your 30 second commercial, be relaxed! |
| networking luncheons, here are some creative things | | | | Do not try to put 2 minutes worth of information into |
| that you can do to keep interest. This is the most | | | | 30 seconds. Speak slowly and comfortably. Some |
| advantageous time to practice your point power | | | | people try to put two or three business presentations |
| presentation.1. Have a different theme for each month. | | | | into 30 seconds. This is a huge mistake! It takes away |
| Each week can be a variation of your | | | | credibility. It also does not leave time to give any |
| monthly theme. If your company offers different | | | | business a clear picture of the product or service. |
| products, highlight a different one each week.2. Be | | | | Everyone will be confused, not enticed to learn more.If |
| creative. Some people use exactly the same 30 | | | | you think that your 30 second commercial is not |
| second commercial over and over | | | | important, let me share a true story with you. A man |
| again. Even though their presentation may be | | | | got into the elevator with a woman at a large |
| excellent, people tire of them.3. Take advantage of | | | | entrepreneur convention. The woman asked what he |
| holiday's. Most business's can be fit into gift giving | | | | did. By the time they reached their floor, the woman |
| holidays. | | | | handed her business card to him and said, "I came to |
| Jewelry for example can be easily promoted at | | | | look for a company to invest in. Call me, I have just |
| Christmas and Mother's Day.4. Play a question/answer | | | | found it."La Donna Jensen is an expert in marketing an |
| game. You can ask people questions about your | | | | sales for over 15 years. Marketing consultant for a |
| company and then when they get the answer correct, | | | | radio show and magazine. Successful owner of own |
| throw them a candy bar. This is a lot of fun and | | | | business and Internet entrepreneur. |