| Many retailers now have gift card schemes and | | | | experience and a gift card scheme was seen as |
| run them in conjunction with their | | | | a way to greatly improve our voucher offering |
| paper-based gift voucher scheme. Plastic gift | | | | to our customer base, as well as having |
| cards are the latest innovation in vouchering | | | | significant benefits for the business. The |
| to hit the UK high street. A plastic card is | | | | plastic cards and the carriers on which they |
| issued in place of vouchers. When a customer | | | | are presented are a vital part of the whole |
| wishes to buy a gift card, he chooses | | | | operation and we needed a card partner we |
| whatever value he chooses to put on the card | | | | could rely on to supply these key elements in |
| - eliminating the need for cards of various | | | | a timely manner, without errors". |
| pre-printed denominations. The value is held | | | | |
| on a central database, not the card, and is | | | | PCC was selected as that card partner and has |
| only activated at the time of payment. | | | | been working with Woolworths since the gift |
| | | | card scheme was launched. "Whatever volumes |
| A gift card scheme has various benefits for | | | | and timescales we have challenged them with, |
| retailers - mainly in the areas of cost | | | | PCC has delivered each time, without |
| reduction due to the elimination of the need | | | | compromising service or quality" said Alan. |
| for secure handling and fraud/pilferage. The | | | | "Their service levels have been consistently |
| US retail market, where plastic gift cards | | | | high and their advice in this area has made a |
| were first introduced, has also seen | | | | significant impact on the success of the |
| significant benefits in terms of sales uplift | | | | scheme". |
| over paper vouchers, mainly due to increased | | | | |
| promotional opportunities provided by the | | | | "PCC is very pleased to be working with one |
| gift cards. | | | | of the key names on the UK high street" said |
| | | | Nick Cahn, managing director of PCC. |
| PCC, a plastic card manufacturer in the UK | | | | "Woolworths is a constantly changing, |
| supply Woolworths with their plastic gift | | | | progressive retailer and we look forward to |
| cards. Alan Kellock Retail Development | | | | helping them develop and increase sales |
| Manager at Woolworths says "Woolworths is | | | | through the gift card program". |
| constantly striving to improve its customer | | | | |