| Many retailers now have gift card schemes and run | | | | customer experience and a gift card scheme was |
| them in conjunction with their paper-based gift voucher | | | | seen as a way to greatly improve our voucher |
| scheme. Plastic gift cards are the latest innovation in | | | | offering to our customer base, as well as having |
| vouchering to hit the UK high street. A plastic card is | | | | significant benefits for the business. The plastic cards |
| issued in place of vouchers. When a customer wishes | | | | and the carriers on which they are presented are a |
| to buy a gift card, he chooses whatever value he | | | | vital part of the whole operation and we needed a |
| chooses to put on the card - eliminating the need for | | | | card partner we could rely on to supply these key |
| cards of various pre-printed denominations. The value | | | | elements in a timely manner, without errors". |
| is held on a central database, not the card, and is only | | | | PCC was selected as that card partner and has been |
| activated at the time of payment. | | | | working with Woolworths since the gift card scheme |
| A gift card scheme has various benefits for retailers - | | | | was launched. "Whatever volumes and timescales we |
| mainly in the areas of cost reduction due to the | | | | have challenged them with, PCC has delivered each |
| elimination of the need for secure handling and fraud | | | | time, without compromising service or quality" said Alan. |
| pilferage. The US retail market, where plastic gift cards | | | | "Their service levels have been consistently high and |
| were first introduced, has also seen significant benefits | | | | their advice in this area has made a significant impact |
| in terms of sales uplift over paper vouchers, mainly | | | | on the success of the scheme". |
| due to increased promotional opportunities provided by | | | | "PCC is very pleased to be working with one of the |
| the gift cards. | | | | key names on the UK high street" said Nick Cahn, |
| PCC, a plastic card manufacturer in the UK supply | | | | managing director of PCC. "Woolworths is a |
| Woolworths with their plastic gift cards. Alan Kellock | | | | constantly changing, progressive retailer and we look |
| Retail Development Manager at Woolworths says | | | | forward to helping them develop and increase sales |
| "Woolworths is constantly striving to improve its | | | | through the gift card program". |