| Many retailers now have gift card schemes
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| | gift card scheme was seen as a way to
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| and run them in conjunction with their
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| | greatly improve our voucher offering to
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| paper-based gift voucher scheme. Plastic
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| | our customer base, as well as having
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| gift cards are the latest innovation in
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| | significant benefits for the business.
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| vouchering to hit the UK high street. A
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| | The plastic cards and the carriers on
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| plastic card is issued in place of
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| | which they are presented are a vital part
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| vouchers. When a customer wishes to buy a
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| | of the whole operation and we needed a
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| gift card, he chooses whatever value he
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| | card partner we could rely on to supply
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| chooses to put on the card - eliminating
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| | these key elements in a timely manner,
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| the need for cards of various pre-printed
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| | without errors".
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| denominations. The value is held on a
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| | PCC was selected as that card partner and
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| central database, not the card, and is
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| | has been working with Woolworths since
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| only activated at the time of payment.
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| | the gift card scheme was launched.
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| A gift card scheme has various benefits
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| | "Whatever volumes and timescales we have
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| for retailers - mainly in the areas of
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| | challenged them with, PCC has delivered
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| cost reduction due to the elimination of
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| | each time, without compromising service
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| the need for secure handling and fraud
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| | or quality" said Alan. "Their service
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| pilferage. The US retail market, where
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| | levels have been consistently high and
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| plastic gift cards were first introduced,
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| | their advice in this area has made a
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| has also seen significant benefits in
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| | significant impact on the success of the
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| terms of sales uplift over paper
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| | scheme".
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| vouchers, mainly due to increased
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| | "PCC is very pleased to be working with
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| promotional opportunities provided by the
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| | one of the key names on the UK high
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| gift cards.
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| | street" said Nick Cahn, managing director
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| PCC, a plastic card manufacturer in the
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| | of PCC. "Woolworths is a constantly
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| UK supply Woolworths with their plastic
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| | changing, progressive retailer and we
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| gift cards. Alan Kellock Retail
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| | look forward to helping them develop and
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| Development Manager at Woolworths says
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| | increase sales through the gift card
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| "Woolworths is constantly striving to
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| | program".
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| improve its customer experience and a
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|
