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Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a dollar value and each transaction.
business-to-business sales letter mailed You hand cards like this to everyone
to auto dealers by a firm that markets whose business you want to attract and
gift cards that replace paper gift whose loyalty you must keep. Walk ins. Be
certificates. Anything in brackets [like Backs. Looky-Lous. Current customers.
this] did not appear in the letter but Even former customers. They all use the
simply appears to describe the mechanics card to buy products and services at your
of the letter auto dealership only.
Author: Alan Sharpe You manage the program using a simple
Target audience: General managers of auto card reader hooked to a personal computer
dealerships at your dealership running our software.
Mailer: Sharpe AutoCards [a fictional For an average auto dealership, the
company for the purposes of this sample start-up cost of buying the system and
letter] operating it for one year is less than $2
Purpose: Generate appointments for per car sold that year.
salespeople That's what the card does. Here's what it
[MAILING ENVELOPE] does for you.
[Is 5 x 9 inches in dimension and has a Please read the brochure I've enclosed
window, through which appears a portion for the compelling specifics. You use the
of a gift card, personalized with the Sharpe AutoCards card to:
prospect's name. The envelope has a 1. Close more sales by beating
teaser headline: Inside: A win-win-lose competitors' discounts
proposition for your auto dealership.] 2. Boost your service department revenue
[LETTER] and repeat business
[Is 8 1/2 x 11 inches, copy on both 3. Multiply your accessories department
sides] revenue
December 27, 2007 4. Retain customers for years after the
Brad Carling, General Manager sale
Tri-City Chev-Olds 5. Attract potential customers and
123 Any Street increase traffic in your showroom
Anytown OH 12345-9163 6. Increase referral business
[Right here, beneath the prospect's name, 7. Increase revenue on the back end
is affixed to the letter a sample auto 8. Promote brand awareness of your
gift card, personalized with the dealership
prospect's name, and this headline: As The Sharpe AutoCards system is up to five
you can see, this card has success times less expensive than competing
written all over it.] offerings. Plus, you pay no transaction
Dear Mr. Carling: fees and you don't have to buy any annual
Go ahead, pull this amazing little card maintenance contracts. I call that a
off the paper. win-win-lose proposition for you, your
It's made of plastic. It costs you $2 to customers and your competitors.
buy. But it's worth the price of a new Use your card today to receive free
car, sold off your lot. This card is coffee and donuts for four.
worth the lifetime value of a loyal The gift card you are holding in your
customer. In sales, service, parts, hand has been pre-loaded with $10 worth
accessories and referrals. And goodwill. of coffee and donuts. Get a first-hand
And free word-of-mouth advertising. demonstration of how the card works by
Hold it in you hand for a minute, and inviting me to your showroom for a
think of your competition. Consider your complimentary consultation about the
revenue goals for the next quarter. Do Sharpe AutoCards system. Hand me your
you need to increase your new and used gift card, I'll swipe it, process your
vehicle sales? Boost your parts & service transaction, and hand over your free
department revenue? Multiply your coffee and donuts. Like the gift cards
accessories department revenue? Retain you'll use one day, this one can only be
customers after their warranty runs out? redeemed at the place of business on the
This card will help. Big time. It's a card, which is to say, Tri-City
vital part of Sharpe AutoCards, a Chev-Olds.
custom-branded loyalty and gift card When is a good time for us to get
program that generates revenue for your together for coffee and a chat at your
dealership. But first, how it works. showroom? Call me at 123 456-7891 today
Take a look at the front of your card. As and let's set up an appointment.
you can see, you customize the card to Yours sincerely,
match your dealership's brand image and [signature in blue ink]
visual identity. Now turn it over. See Brad K Phillips, Director, Sales
that magnetic stripe across the back? It Sharpe AutoCards
stores information about the card's © 2005 Sharpe Copy Inc.




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