| Corporate gifts are an effective tool to enhance | | | | appreciated even after you have moved, changed |
| business potential especially when handled with | | | | jobs or retired from active business. |
| creativity and finesse. Whether you are in a home | | | | To develop that corporate dossier, perhaps the initial |
| business, a partnership or a multinational corporation, it | | | | forays (great gifts in themselves), can be through |
| is good PR to constantly renew ties and reinvigorate | | | | corporate lunch or dinner meetings that serve to melt |
| business relationships. | | | | barriers. |
| Corporate gifting can occur at diverse occasions: a | | | | When you finally get to it, your shopping choices are |
| company's promotional event, celebrations of | | | | vast. Ideally, search for that distinctive, one-of-a-kind |
| milestones, motivational gestures or goodwill | | | | piece which shadows out the cloned replicas. |
| celebrations. | | | | Handpicked food and wine baskets are safe bets, as |
| But the corporate gift can make or jeopardize its very | | | | also office desk or travel accessories, electronic gifts |
| purpose if timed poorly, procured without an | | | | or even CDs. Other options can be gifts or |
| understanding of the recipient, his or her cultural | | | | memberships that fit the recipient's hobbies such as |
| background (this is cardinal if dealing with clients outside | | | | tickets to premiere matches, the opera or theatre or |
| your country), the policy of the company towards | | | | even gift certificates or catalogues that do not mention |
| accepting or giving gifts or if lopsided in its value. Being | | | | their currency value but list the available gift products. |
| selective with gifts that carry your company logo, | | | | For your own office team, gifts must be offered |
| observing business protocol and ethics, all forge proper | | | | according to seniority. Design customized gifts with |
| business etiquette and validate the business | | | | your company logo that will be happy publicity on each |
| relationship. | | | | member's desk or treasured keepsakes. |
| A sure-fire hit to the right corporate gift is to maintain a | | | | And remember, a personal note with every gift goes a |
| corporate diary. Chronicle nuggets of information about | | | | long way to establishing your sincerity and generosity |
| your business contacts. Tidbits on personality, hobbies, | | | | of spirit. That well-planned, customized corporate gift to |
| cultural taboos, even his/her allergies, can reap rich | | | | your boss, peer, supplier, client, customer, employee or |
| dividends at gift time. A list of previous gifts | | | | host can definitely rejuvenate ties, build new bridges |
| bequeathed will also help you steer clear of repetitions | | | | and better still, add that perfect human touch to |
| and lack of imagination. Your sensitivity will be | | | | hard-nosed business practices! |